Sweetness has a strong scent of strawberry complimented by anise and honey, in a waterproof and freezeproof base. I developed this while searching for an early season marten lure that would appeal to predators when they aren't in the 'meat eating' mode. In the fall, marten and fisher often feed on nuts, berries and fruit. This lure provides a changeup to the stinky meat, skunk essence and other attractors we use later in the season. It's an awesome changeup lure for fox and coyotes as well, and works great for coon!